JUST Started with a boy’s questions which turned into his passion. A passion for making things cleaner, safer, better. For everyone. We started with water.
What is JUST? Two things: responsibly sourced water + plant based carton. Water isn’t an indefinite resource. At JUST, we build that into our system. We value and use it mindfully. Our water source is plentiful, we’re not taking water the surrounding community would otherwise use. The packaging is comprised of 82% renewable resources, made mostly of paper from FSC managed forests and is refillable and fully recyclable.
JUST is a step in the right direction. Not a perfect solution, but that doesn’t exist (yet). A perfect solution would be a world in which everyone drinks clean, safe tap water all the time. We want people to drink tap water when they can and choose JUST when they can’t. We have to understand the whole story, start to finish – not just what happens when we’re ready to recycle. When you start with plants, you finish with a smaller carbon footprint.