Fiid brings together nature’s best vegetables, legumes and spices, crafts them into truly crave worthy plant based meals and serves them in the single most convenient format possible. The range are all natural with no additives or preservatives, are high in protein and fibre and are made using 50% vegetables delivering an impressive 3 of your 5 a day. Key to the range’s success, founder Shane Ryan says, is what he terms the ‘ultimate in convenience’. “As a society we’ve never been so fluent in terms of what we should eat and what constitutes being healthy but we’ve also never had so little time. There’s a very clear disconnect between how we aspire to eat and how we have time to eat” which is what motivated the launch.
What’s innovative is that the new range of meals are served in a flexible pouch affording each meal a year long shelf life meaning they can be kept in your kitchen cupboard, office desk or locker at work. Ryan adds that “we want people to have access to real nourishing food all the time so finding a cooking method that gave us the shelf life without compromising on quality was the number one priority”. The company now prepares its meals using the sous vide method which locks in the freshness, cooking each meal to perfection and preserving without the need for any additives or preservatives.