To celebrate all the brains behind our Thrive Festival brands we wanted to delve deeper into the beginnings behind each one! Today we chat to Niall from Cali Cali Foods

What is Cali Cali’s mission statement?

To create a millennial lifestyle brand that helps healthy eating become tastier, easier, ethical and distributed within arms reach of desire.

Where did you get the inspiration for your brand?

The inspiration came from Californian street food flavours and healthy eating trends. We decided to combine the two which led to the creation of our current range of guilt-free crisps and sauces.

What are some of your favourite brands in the healthy foodie space that you don’t make?

Graze from Unilever and Kind Bars

In your opinion, what has been the biggest innovation within your sector in the last few years?

Has to be the emergence of protein bars

What has running your own business taught you?

Cash is king

What do you think is the next big thing in the world of health and wellness?

The bringing of streetfood flavours with healthy real food! 🙂

What did your team enjoy the most about this year’s Thrive Festival?

The buzz and excitement of meeting our current and new consumers and the positive feedback we received…we bounced into the office on Monday morning!

You’ve been working from home during the COVID19 crisis. Tell us what your daily routine is like?

Workout, shower, eat and then Zoom, Zoom, Zoom!