To celebrate all the brains behind our Thrive Festival brands we wanted to delve deeper into the beginnings behind each one! Today we chat to Emelie from Ava Rose Leggings
What is Ava Rose’s mission statement?
For every woman to feel her best self. Making Leggings that enhance the woman’s shape and makes us feel confident and comfortable.
Where did you get the inspiration for your brand?
The inspiration started when I was pregnant with my daughter Ava (yes, brand names after her) and I wanted to have leggings that would help me feel confident and comfortable after having her.
What are some of your favourite brands in your space that you don’t make?
I’m actually not into any specific brands, there are so many new and good brands out there but I have never been into one specific brand.
In your opinion, what has been the biggest innovation within your sector in the last few years?
I’d say the biggest innovation would probably be the seamless leggings which I am actually not a fan of as I feel that these seamless leggings are not designed for a women’s curves and are not flattering on any of us, I am a fan of the seamless tops though. And off course POCKETS in leggings, the best ever!
What has running your own business taught you?
That running your own company with a newborn baby is hard but possible, that you need the support around you, it’s ok to ask for help and by going out of your comfort zone you can learn new things and inspire other women.
What do you think is the next big thing in the world of wellness?
When the COVID-19 crisis is over I think we will continue being more virtual and we will continue connecting more virtual which makes us connect with more people on a different level.
What did you and your team enjoy the most about this year’s Thrive Festival?
Seeing women trying on our leggings and look at themselves in the mirror and liking what the leggings do for their figure.
You’ve been working from home during the COVID19 crisis. Tell us what your daily routine is like?
First thing in the morning we go for a walk, then breakfast. My daughter Ava would normally be at the creche but because of COVID-19 I have to mind her, so I get 2 hours of work done while she is napping (Thank God she still naps). It’s challenging these days having your own company and be a full-time mother but its working because it has too, it’s all about organising your day and still take the time you need to clear your head. I do a lot of virtual online classes which has saved me, and I am actually enjoying not having to go to the gym to do the classes.