So what is Veganuary? Veganuary is a UK based nonprofit organisation that encourages people to go vegan for the month of January as a way to promote and educate about a vegan lifestyle. Since the event began in 2014 participation has more than doubled each year.

In fact, Veganary has smashed its record on the first day of January with a massive 300,000 people signing up to give vegan a try this January. That’s up from last year’s record of 250,000 people who signed up across 193 countries. At Thrive Festival, which takes place at The Convention Centre Dublin on Feb 29^th and March 1^st, we will have a number of nutrition experts, food bloggers, cookbook authors who will be offering tips for those of us who are inspired to reduce our consumption of animal products.

Fun facts:

• The organisers of Veganuary say 6 in 10 who take the “Veganuary pledge” say they plan to stay vegan.
• If 350,000 people worldwide do Veganuary for January it will save 41,200 tonnes of C02eq from the atmosphere and 2.5 million litres of water which is enough to fill an Olympic-sized swimming pool!
• Meat substitute sales grew by 451% in the European market in the four years to February 2018.

Eating plant-based has a significantly lower environmental impact than any other diet and Holly White, Finn Ni Fhaolain, Sinead Delahunty and The Gut Stuff will be showing us how to veganise familiar dishes as well as introducing some other simple and tasty plant based meals to our diet.

Join us at THRIVE 2020 to learn about the latest fitness, wellbeing and health trends, sample cutting-edge fitness classes, attend demonstrations and try new wellness routines all in one place.